Sideline AI
Outcome-Based Fan Engagement Ecosystem
Sideline AI transforms match-day into an interactive, connected experience. We combine satellite-backed connectivity, AI-powered chat, and real-time community features to engage every fan in the stadium — no app download required.
The "Dead Zone" Problem
Every match day, stadiums and sports grounds face the same three failures — and no one is solving them together.
Infrastructure Collapse
High-density crowds crush local 4G/5G networks, rendering digital ads and social sharing impossible when it matters most.
Silent Communities
Teams spend three hours with a captive audience but have zero direct, real-time one-to-one conversation channels with their fans.
Static Ad Spend
Local sponsors pay for billboards that offer no tracking, no links, and no measurable return on investment.
The Hybrid AI Platform
Three layers working together to turn every seat into a connected, engaged touchpoint.
Hardware Hook
Starlink-backed high-density mesh Wi-Fi ensures every fan has a reliable connection — even at remote grounds where cellular coverage fails. Up to 100 Mbps per user.
Universal UI
Zero app friction. Fan engagement lives where fans already are: WhatsApp and Telegram one-to-one chats. No downloads, no sign-ups, no barriers.
Open Core AI
A large language model agent tuned with each club's unique personality. It handles live stats, trivia quizzes, sponsor content, and community banter — all in the club's voice.
How It Works
From arriving at the ground to post-match highlights — a seamless, frictionless journey.
Scan & Connect
Fans scan their ticket or seat number. Sideline AI's computer vision engine uses OCR to instantly parse section, row, and seat data — no manual entry needed.
Join Your Stand
Fans are automatically placed into stand-based communities. Group-specific prompts drive localised team spirit and friendly rivalry between stands.
Get Connected
The Wi-Fi access code is the immediate reward for completing onboarding. Fans get fast, reliable internet; the club gets a direct channel to every person in the ground.
Engage All Match
Throughout the game, the AI agent delivers predictions, polls, quizzes, sponsor offers, and real-time stats — all via the chat app fans already have open.
The Community Hook
Interactive features that turn passive spectators into active participants.
Predictive Play
"Who scores next?" Fans reply in ten seconds. The first correct answers win a local sponsor voucher — instant gratification, instant brand recall.
Stand Battles
Stand A versus Stand B quiz battles. The winning stand earns a discount at the bar for fifteen minutes — driving foot traffic and friendly competition.
Momentum Polls
Real-time sentiment broadcasts. Crowdsource Man of the Match, rate the referee, or vote on the best play — all displayed live on the big screen.
Sponsor Integration
Every interaction is a trackable, measurable touchpoint. Sponsors get full analytics and conversion data — not just eyeballs on a static board.
Connectivity Infrastructure
Purpose-built networking that works where cellular fails.
Starlink Backhaul
A dedicated satellite pipe to the stadium roof solves the 4G/5G congestion problem at its source. No shared spectrum, no contention.
High-Density Access Points
Strategic mesh repeaters ensure every seat in every stand is connected. Coverage is designed for crowd density, not empty-room specs.
Built-In Redundancy
Seamless failover to venue fibre or 5G if the primary satellite path is obstructed. Fans never notice a switch.
The Regional Network
Sideline AI is not just for one club — it is a regional web connecting fans across an entire sporting community.
Cross-Club Score Broadcasts
Fans follow every game in their region in real time, not just the one they are attending.
Post-Match Highlight Reels
AI-generated video highlights pushed to fans after the final whistle, extending engagement beyond the ground.
Year-Round Community
Subscription renewals, off-season content, and talent scouting keep the conversation alive between seasons.
Interested in Sideline AI?
We are looking for regional clubs to pilot Sideline AI on match day. Get in touch to learn more.